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Reese’s drives brand love without showing a single Peanut Butter Cup | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Christopher Lombardo

Reese’s Peanut Butter Cups is trying to prove people will be able to recognize a treat they know and love, even if there’s not a lot of actual chocolate to be seen.

http://strategyonline.ca/2021/06/09/reeses-drives-brand-love-without-showing-a-single-peanut-butter-cup/
 

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